Product :
Gaupalamvedic aims to be a leading dairy industry brand in Desi cow A2 milk and Buffalo Milk with commitment to all milk consumers of pure, healthy, fresh & nutritious A2 milk in eco-friendly glass bottles.We believe in helping small and marginal Dairy farmers to create a sustainable livelihood and strive to achieve highest standards in Quality, Safety & Ethics with concern for ecology and health-conscious milk consumers.
Logo Design :
The action of visual branding initiated with understanding the target audience and quantitative data. Being a dairy product the brand wants to convey a story of trust quality and safety of the animals. I started developing variants in different types of logos - word marks, letter marks, combination marks, and symbols. The important factor was to have high readability as it was aimed at using on various platforms, devices, and packaging and also convey the message of the brand voice.
Below, you can see some of the variations developed in this process -
Initial Iteration :
Color Palette & Styleguide :
After understanding the brand voice and frequent meetings with the clients. We've selected to go forward with two contrasting colours -
Blue - which represents the tone of confidence, stability and trust
Yellow - which represents the tone of energy and luxury
Final Iteration & Logo :
Visual Consistency :
The branding and promotion strategy of the service has to consider both digital and physical communication with the user. The visual consistency is reached with several key elements. From packaging design to social network and website
Website Design :
The user interface and experience of the website is based on simplicity. It's full of air and uses a limited color palette that supports quick connection to the brand and help visitors to avoid distraction and make the web-pages scanned easily due to contrast colors and readable fonts. The packaging designs supports positivity in terms of the quality of the product. Prominent CTA elements are added to focus user's attention on the core interactive zones of the website.
